#Time2GetSerious #WeDontPlayNoGames

Audience / Market Stand Up Stand Out is a campaign aimed at both Male and Female aged 11-20. Starting secondary school is a testing time for an individual as they are finding out what type of person they are and want to be but to fit in most people conform to what seems to be popular or is the generic norm (this may continue through the individuals time in education so the aim of the campaign is to help people find themselves).This goes against the notion of 'Stand Up Stand Out' as it does not encourage being different and proud of doing so. The 'Stand Up Stand Out' Campaign should be seen as inspiring as it promotes individuals embracing who they are and not conforming to society in order to fit in as being different/unique is something to be proud of hence 'Stand Up Stand Out'! Media Language My Product is narrative as it repetitively enforces the same message. My Products are represented in a positive form it is a up beat campaign. I have manipulated my images to link with the logo 'Stand Up Stand Out' I have used this by using photo-shop and having the models as the main focus this reinforces the idea of the campaign to 'Stand Up Stand Out'. I have also used a rainbow effect on all of my images to reinforce 'standing out' and uniqueness. Representations Minimal work is needed to depict the meaning of my campaign as it is quite self explanatory upon seeing the images therefore I will not need anchor the audience into understanding the brand. Institution My brand stands for Confidence & Individuality as well as being comfortable of who you are and proud being unique The Usp of my brand is Pathos, capturing the audiences attention through emotion so they can relate to the brand. Values / Ideology I will attempt to shape my message to appeal to the audience through my images.