Through the years the company has had many logo's and I will be discussing the evoultion of them.
The was the first logo that was used it shows a globe which has a lot of resemblance to Saturn with its ring around it. This Logo didn't exactly put Universal on the map as a well established film company as the branding was not clear and therefore it disvalues the concept of what they were trying to achieve. There are ideas starting to form with the "Universal" title and a logo which was interpreted to be saturn which would signify the branding product was in the galaxy therefore out of this world. However the branding to represent this was not shown suffiecently.
In this photo the ring is now slightly tilted and various fonts are used.
This is the first one where the planet looks like earth, it shows a plane flying around the world leaving a trail of smoke which slowly turn into the words “Universal Pictures".
An updated version of the previous logo which also has the plane flying around the globe. The text now reads “A Universal Picture”.
This shows the globe made from plexiglass with the words A Universal Picture circling around it surrounded by sparkling stars.
As the company merged with International Pictures Company a new logo was commisioned. This version simply showed a rotating globe with the words “Universal International” shown on top of it.
The camera zooms through space towards a rotating earth where the word “Universal” fades in.
This one starts on the side of the earth with a short reflection of the sun on the water after which the Universal letters come around as the camera slowly zooms out to show the earth and the stars behind it.
The first CGI version of the logo where light emerges from the globe, slowly revealing the continents. The name Universal appears in gold and white lettering.
This Logo has more of a modern feel to it as it has a clean cut crisp design it is also highly defined and very bold and eye catching.
https://www.youtube.com/watch?v=m9aJiiYKXNo
The emphasis for Universal has always been to stand out from the 1st logo to the last you get the impression that it is a marquee business brand that will give you an out of this world viewing experience the placement of the "Universal" Title gives me this view. The use of the sparkling stars in the backround also gives the company an aspect of having a magical feel to it. The word 'Universal' also enhances the brand as it applicable to individuals worldwide and reinforces the idea that it is for everyone.
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